How should startups approach bloggers?
Thursday, September 4th, 2008Recently, I was invited by the OCC community to discuss how should startups approach bloggers. Here are a few points we discussed: Expectation First and foremost, set your expectations right. Bloggers can give you initial visibility and help you attract the initial adopters, but they can never be an alternative to marketing (same holds for media as well). Most of the blogs cater to niche audience/their readers are techies who might not be your mass user base (if you are building a consumer